Destination BC, the provincial crown corporation responsible for promoting tourism in British Columbia, sought to develop a forward-looking AI & Analytics Strategy.

However, the organization faced several challenges:

• Multiple internal departments and external partners with diverse needs and priorities
• A complex, public-sector environment with multi-level approval processes
• Unclear consensus on the highest-priority data and analytics opportunities

Destination BC needed a structured and collaborative way to align stakeholders, surface the most impactful opportunities, and prioritize initiatives for future investment.

Following an extensive Discovery Phase to assess the current state, CVM designed and facilitated a full-day Ideation Workshop with Destination BC's key internal and external stakeholders.

Key elements of the workshop included:

• Motivating Case Studies: CVM presented real-world examples of successful AI and analytics initiatives from similar organizations to inspire participants and broaden thinking.
• Interactive Group Activities: Participants engaged in structured brainstorming exercises to identify potential use cases across business units.
• Collaborative Discussions: Facilitated cross-functional discussions to encourage idea sharing, challenge assumptions, and surface common themes.
• Prioritization Exercises: Led structured ranking and voting activities to identify and prioritize the most valuable and feasible data and analytics use cases.

Throughout the workshop, CVM emphasized collaboration, transparency, and a focus on actionable outcomes.

• Prioritized List of Use Cases: Destination BC emerged from the workshop with a clear, stakeholder-endorsed list of high-impact, achievable AI and analytics opportunities.
• Cross-Departmental Alignment: The workshop fostered greater collaboration and alignment among diverse teams and external partners.
• Stronger Buy-In for the Strategy: Early stakeholder involvement built ownership and enthusiasm for the upcoming AI & Analytics Strategy.
• Foundation for Roadmap Development: The prioritized use cases directly informed the development of Destination BC's data and analytics roadmap, ensuring the strategy is grounded in real organizational needs.

• Stakeholder Engagement is Essential: Successful AI & analytics strategies start with involving the people who will ultimately use and benefit from the solutions.
• Ideation Workshops Drive Alignment: Structured, inclusive workshops create space for innovation while maintaining focus on actionable outcomes.
• Motivation and Inspiration Matter: Sharing relevant success stories can help stakeholders think bigger about the potential of data and analytics.